So much talk about Bing, but not much on their Local Listing Center. It’s much like Google Local Business Center, but a few key differences:
- Way less volume: Like organic results, we get about 1 click from Bing local results for every 20 Google local results.
- Not as sophisticated: You have to wait for the postcard to get the PIN– they don’t offer the option to call your phone. You can’t bulk submit listings, which is a bummer if you have many locations– hire an intern. You have 45 days to put that PIN in before they cancel the listing. The help section has only 5 articles.
- You can say less about yourself: You can post up to 10 pictures, but there’s no space for videos, services offered, and other fields.
- But you can game it easier: You can list your business name with your keywords. So instead of Colorado Skincare, you could say “Denver Liposuction Center“. If you try this on Google, they will flag and disapprove you.
- It’s still Live Search: Even some of the urls still say Live (they haven’t switched them all over. The Bing branding is just that– not a significant change to functionality, at least from the local side of things.
What’s been your experience with Bing Local Listing Center?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.