Dennis Yu

Sitelinks in Google PPC Ads-- You don't want to miss this!

Ever gone into AdWords and seen stuff you hadn’t seen before?  Google likes to keep releasing these features and not telling anyone about them– maybe to keep us on our toes or to use the general public for beta testing?  Anyway, a couple of days ago, I blogged about sitelinks in AdWords— that you can specify up to 10 links underneath your regular paid ad if you happen to also be in position 1.  I took a screenshot to show you:

What will likely happen is that advertisers in certain markets will now have a crazy incentive to bid to the first position, which could cause a cascading effect on bid prices at any position.  Do you think Google anticipated that?  You betcha!  The reward being dangled out for first prize is so great that it will lure even ROI-focused advertisers into the fray.

I’m not going to get on a soapbox about Google being evil or about PPC prices continuing to rise.  But I will say that smart search marketers, you have an increasing opportunity to DOMINATE Google search results.  Just imagine if you already have the #1 organic search result and then have the #1 paid result with 10 site links?  Check out my earlier post to see what that looks like— and then consider how you might get there, too.

The opportunity to win in local is even stronger since you will soon be able to pay monthly listing fees to be in Google local search results.  If you’re not aware, the Google 10 Pack has now shrunk to the “Lucky 7 Pack”, to allow 3 paid ads to be shown on top.  Any economics undergrad could tell you that if you have dollars, Google will find ways to reward you for spending them. The days of organic SEO in local are not over by any means– but put your capitalist hat on if you want to see the trend.

Bruce Clay and I had a conversation about this at PubCon and he remarked it ironic that Baidu was going in the opposite direction.  The dominant Chinese search engine was moving from a SERPS (search engine results pages) that was mostly ads to one that would be mostly organic results.  Baidu had not even marked what were ads versus not.  Funny that both giants would be going in opposite directions.

Meanwhile, if you’re building a business serving local clients, you better get with the program.  You can integrate your GLBC listings with your AdWords, Google Analytics– and now get Webmaster Central and Website Optimizer API access.  If you want to see what Content Factory can do for you in local directory submissions and geo-multiplied PPC templates, give me a holler.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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