Dennis Yu

Online Marketing from the Pest Control Tech.

Online Marketing is like Monopoly.

In the game of Monopoly, you roll the dice, land on the property, buy un-owned property, pay rent, develop a property, collect rent, and pass go. The problem many people have with this game is that they leave the game to luck and many hate the game because they rely on luck.

“I hate Monopoly, it’s all about luck.”, “It’s about the dice and buying the property first.”

If you feel that way about Monopoly, then I’m sorry, but you are missing some key elements and you are focusing on the wrong things and you will most likely lose.

Get a property.

Fortunately, the online game of marketing removes some of those barriers for you. Online you have similar opportunities to buy the property and develop the property. Luckily you don’t roll a die to buy a property! But if someone else got there first then you are out of luck. Game over. Pack up. Go home. …OR, get the whole picture. The property, while key, is only one element. When I play Monopoly I typically don’t even go for Boardwalk, I go for the two brown ones right after GO. What you can’t recall the names of the cheap brown properties? That would be Mediterranean and Baltic, in the classic version. Internet Branding isn’t everything. There are plenty of people making money off of “Free” WordPress blogs, eBay, Squidoo pages, Blogger Blogs, and so on.

Don’t really wholly on luck. If you really wholly on luck then you will lose when your luck runs out.

Develop your property.

The only way to make money in Monopoly is by collecting rent from visitors and passing Go… okay, minus the chance beauty pageant. FAT CHANCE! There are more beautiful people in the world than there are actors, models, and superstars combined. To collect rent you have to get visitors. To collect more rent you have to develop your property, i.e. target those visitors, and direct visitors to the goal. Ask Tim Ash about directing visitors, or just read his book. Targeting visitors can be the hunting portion. PPC and SEO fall under targeting practice. Directing visitors is getting them to buy, sign-up, call, or convert. If you don’t have a goal then you are not playing the game. It may be repetitive, but I am going to say it again, “Do you want visitors or do you want customers?” Yes, there is the argument that you must have visitors to get customers… Blah, Blah, Blah, …And what comes first, the chicken or the egg? Clearly, you must have visitors to your property to collect rent. But if you are not watching the game and they move on before you collect rent then you lose. PAY ATTENTION TO YOUR VISITORS IF YOU WANT TO COLLECT RENT. That’s really what Landing Page Optimization is all about. It’s “Listening to your Customers.” Every great company listens to its customers. …Okay, there are “nice players” that will pay you rent even when you don’t ask them to. So, you can leave your property undeveloped and wait for those nice people that will pay you on occasion. And most people aren’t that nice! So we are not talking about domain squatting here; we are talking about developing your property by optimizing your site.

Make Money: Win the Marketing Game

Never lose sight of the whole picture. Don’t get too caught up in a few small details. A sports car is made up of thousands of parts working together. All playing a role. All important. But to go off on just how important the exhaust is and only work on the airflow out, while ignoring air flow in, will only make you look ignorant and or arrogant. So can make money by, speeding around the board in your sports car, or by building your property to collect more rent, or sell later.

Some key elements of Monopoly Strategy.

1- Get a monopoly.

2- Cash flow.

3- Negotiate.

Most people that rely on luck or think Monopoly is all about luck only see the first element and totally miss the second two. How often do the two losers join forces to beat the big guy? That’s negotiation. The two little guys are negotiating. Asking for 3 free stays on their properties to cover their rent, maybe better than letting them sell out really cheap to the other players.

Creating a Monopoly Online

Creating a monopoly online usually requires you to find a monopoly waiting to be had and dominate it before it ever appears on the radar. These obviously are rare and like the cheap brown spots, often not worth as much. Take for instance Austin Scorpion Control. Many websites will have more visitors an hour than that website will have in a month. But, it will be hard to take over their positions on Google. And while the positions were cheap when they were undeveloped and unnoticed, the cost now is a bit higher. Not to mention the fact that you would need an exterminator that actually wants and likes to take on scorpion problems. Most exterminators don’t specialize in scorpion control. The second way to gain a monopoly is NEGOTIATION. Have you tried searching “cheap domain name” online lately? Godaddy and its affiliates own most of the first page of Google. That’s a monopoly. Or you use Godaddy’s other tactic to gain a Monopoly…MONEY. Big super bowl ads. Lots of Money. Big SEO campaigns, lots of money. Going for a monopoly on Atlanta Pest Control is a lot harder than a monopoly on Alpharetta Pest Control, a North Atlanta, GA suburb. Therefore the money required to get there is a lot more. But what about the Negotiation? Hey, if you have a valuable piece of a monopoly that I want and I have a piece of a monopoly that you want, then let’s negotiate. Make a deal and trade. I could care less if you create a monopoly for home security systems in Chapel Hill. All I care about is bug control. I want a monopoly for Pest Control in Raleigh. What do know, we share matching properties… Chapel Hill, NC, and Raleigh-Durham, NC. So I help you get your monopoly and you help me get mine. The catch is you have to be willing to let go of your property and link juice in exchange for the monopoly you really want.

There are powers that be that control small monopolies online in Direct TV, local locksmiths, unique travel accommodations, do-it-yourself pest control products, and chicken coops. You laugh, but that chicken coop guru is laughing all the way to the bank!

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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