Dennis Yu

Google Analytics can predict the future

My best friend is a stay-at-home dad. Last Halloween, he blogged about funny pumpkin carvings and quickly started ranking on that term.  His traffic went from a few dozen visits a day in late October to a couple of thousand daily uniques right at Halloween.  It’s now one year later, the content is unchanged, and we see traffic building up. Here’s the traffic trend through October 8th, just 3 weeks away from Halloween.

As you can see, it’s gone from a couple of visits a day to about 80 visits a day.  I’d estimate that by the time Halloween hits, we’ll be up to 2,000 visits a day this term, which would be slightly more than last year.  He’s already ranking #2 on this term, as well as a number of other Halloween keywords.

WHAT YOU CAN LEARN FROM THIS

Consider what posts you’ve written that have season value.  Got something about your favorite Christmas stories.  You get another shot this year around to get a multiple of what you did last time.  This time, you’re already ranking and have had a chance to evaluate what keywords drove your traffic. Thus, you know now how to send link juice to this post and what terms are valuable.  It’s like watching re-runs of a game show you’ve already seen– you already know the answers. So if you can’t win, something is wrong.

TAKE ACTION

Maybe you have a winning egg nog recipe.  Now create one on hot spiced cinnamon cider or related topics and link these articles together.  Get your friends to link to you on these new articles.  You already know Google likes you for a certain set of terms, so as long as you stay close to those, you’ll be able to expand out and get more traffic on similar terms.

If you have some high-resolution pictures, that will help you in image search. Integrate Facebook Connect as Keith has done, and you get another multiplier of traffic since Google is indexing Facebook pages.  Getting more comments on your post will also help you get more traffic– there’s more content to index, plus Google sees that your site is heavily visited and commented on.

Love to hear about your experiences here.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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