How Sundeep Kapur Rocks Web 2.0

Here are the top tips from Web 2.0 NYC:

  • Be real.
  • More interactions are key- responding to comments generates more of the same.
  • Size and engagement are key metrics, although engagement is more important than raw size.
  • Don’t buy fans– it’s poison.
  • Social affects search because Google overweighting social results, especially real-time.
  • Don’t auto-post to Facebook from Twitter– Facebook is shutting it down.
  • Customize your message to each platform.
  • Use the data– you now have fan-level data to inform your marketing and be more personalized.
  • Be real-time– don’t sit for a week.

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