1,000,000 post sample says: Women click LIKE more, while guys POST

We grabbed 1,000,000 random posts from Facebook and tracked all interactions at a user level. We used the graph API, which is open to anyone. [Side note: if you’d like to learn how to pull this data, ping me.]


  • Women tend to “like” more than “comment” on a post. Worldwide, 51% of post likes were from females, though this was 55% in the US.
  • Women “Like”  comments.  In the US, 59% of likes on comments were female
  • Males post on pages more frequently than females– at 51% vs 48%.  The difference is gender unknown.

For more on Facebook Analytics or to get your sneak peek social dashboard, head on over to Content Factory. Or come check us out at facebook.com/ContentFactory, where we’ll answer your questions!

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