Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too.
He thanked his community for helping his firm hit 100,000 fans.
And he spent $3.98 on newsfeed ads to make sure his fans saw the message.
This ad drove 271 post engagements, of which half were post likes.
That works out to about a penny each.
Of course, your fans are pre-disposed to like your content, especially if they’re real fans.
The 2% CTR on the newsfeed placement is right in line with what we’d expect.