Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too.
He thanked his community for helping his firm hit 100,000 fans.
And he spent $3.98 on newsfeed ads to make sure his fans saw the message.
This ad drove 271 post engagements, of which half were post likes.
That works out to about a penny each.
Of course, your fans are pre-disposed to like your content, especially if they’re real fans.
The 2% CTR on the newsfeed placement is right in line with what we’d expect.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
