Dennis Yu

What happens when you go to facebook.com/apple?

It’s here:

If you were Apple, wouldn’t you go grab this?

At the same time, we know that Apple isn’t officially on Facebook.

And in my opinion, Apple is still the most social company on the planet.
They generate sales by creating raving fans and providing tremendous support.

Social media is not about Facebook pages and various tools.
It’s about having your fans do your marketing for you, as a by-product of delivering an amazing experience.

People love Apple so much, they promote a page that has no activity from them at all.

Over 10 million fans and high engagement. No ads.

Friends, I’d love to hear your thoughts on what it means to have real fans vs social fans.

 


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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