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Google his name and you’ll see that Mr. Cecere, the CEO of US Bank, is known for his massive compensation ($14 million in 2018) and not his heart.
Nicholas Kristof, a New York Times reporter, covered how US Bank whitewashed a story of an employee they fired for going the extra mile to help a customer. This article doesn’t make Andrew Cecere look so good, as you can see it goes directly against US Bank’s stated values.
Andrew Cecere wouldn’t even return calls from the New York Times to comment— which made matters worse instead of using this as an opportunity to make things right. And to send a message to their customers that they truly do care.
The measure of someone’s personal brand is not how big their bank account is (pun intended), but how they behave when nobody is looking. Google yourself as a reflection in the mirror to see the good, bad, and ugly things about you.
Here’s what you get for Andrew Cecere:
Here’s Ajay Kandala, one of the most clever digital marketers on the planet:
And here’s what you get when you Google me:
My advice, look at the painful items that show up and reach out to make those things right.
The best defense against bad things that may happen in the future is to build up community and track record of people who love you, so that when the unexpected happens, you don’t have to scramble, like Andrew Cecere is doing right now.