Some time ago, Proctor & Gamble came out, and they said, “You know what? We’ve tried this whole online advertising, and we just found that traditional works better.” Well, if you approach Facebook with a traditional mindset where you have just one creative that you blast out there to everyone, it’s not going to work great for you.
The power of Facebook is that you can sequence messages. The average consumer needs seven touches with a brand before they’re going to convert.
