Start making videos on FB the cornerstone of your marketing efforts, no matter the type of business you have.
No matter the size of your budget.
No matter how uncool you think you are on video.
No matter how unsexy your company is.
Because if you want leads, people buy from people. And video of partners, your customers, and you, is how people buy.
Because 80% of your customers are consuming video on their phones, you don’t need fancy video people as editing. Just hold up your phone.
Because people watch videos with the sound off, use captions, which FB will automatically add for you if you’ve uploaded to your page’s video library.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.