My hottest tip for you…

Start making videos on FB the cornerstone of your marketing efforts, no matter the type of business you have.

No matter the size of your budget.

No matter how uncool you think you are on video.

No matter how unsexy your company is.

Because if you want leads, people buy from people. And video of partners, your customers, and you, is how people buy.

Because 80% of your customers are consuming video on their phones, you don’t need fancy video people as editing. Just hold up your phone.

Because people watch videos with the sound off, use captions, which FB will automatically add for you if you’ve uploaded to your page’s video library.

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