Dennis Yu

Multiply your likes by 100 to estimate the total impressions of a LinkedIn post.

See below as an example, whether your post or someone else’s.

Here’s what I found surprising about LinkedIn.

We know our typical engagement rate on Facebook is 2-3%, so getting 1% on LinkedIn either means people don’t expect to engage as much in this context (you’d not talk loudly at a funeral versus at a party).

And LinkedIn’s algo isn’t as sophisticated yet in determining reach– chicken and egg problem, since there it’s easy to reach pretty much everyone on LinkedIn, as there aren’t many posts competing.

When you have a “hot” post or a “dead” post, the 100X rule of thumb breaks at either extreme. My latest 2 million impression post had 8,000 likes, which would imply 800,000 impressions.

But the impression-to-likes ratio on hot posts is higher since there are more people to progressively get notified when people comment (especially) versus like.

Were it not for LinkedIn showing notifications on each person engaging (much like Instagram does), your impressions wouldn’t be as high.

That said, I believe (but can’t verify) that frequency is way higher on viral posts. Meaning that the reach-to-engagement ratio on posts is likely flat, but that the same group of people are seeing the same posts over and over.

Thus, this isn’t an algorithmic issue for LinkedIn, but one of the early days of just not enough people posting relative to available inventory and LinkedIn notifications being “noisy”.

If you agree with this logic, you’ll jump on this bandwagon and do the “hero story” posts to grow your personal brand and your company’s exposure.

Follow Logan Young on LinkedIn to see how he’s been able to hit some home runs with purely organic LinkedIn posts (no boosting possible yet), despite having only 500 connections as of a couple of months ago.

And see if your connection requests also increase from 1 to 20. In other words, for every 20 likes on your posts, you’ll get one connection request. I get 140 new connection requests a day since I generate about 700 likes per day on my posts.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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