Everything I know– packaged up into the 1,036 pages below.
Not counting the 2,149 videos, 2,000 articles, and 750 speaking engagements.
22 years of digital marketing as a practitioner and educator.
You spend the first decade of your career LEARNING.
You spend the second decade of your career DOING.
And you spend the third decade of your career TEACHING.
That’s what Jack Ma said and what my mentors, far older and wiser, have taught me.
Don’t boast about your 6 figures and 7 figures or about your flashy lifestyle.
Boast about the successes of your mentees– cheer them on and do everything you can to help them win, in the same way your mentors did for you.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.