Ugly videos convert better than pretty, professional ones.
Not saying my friend, Hans, is ugly– but the intentional style of filming feels spontaneous– not ad-like.
So do you want to drive sales or just look pretty?
You can still be “on-brand”– since what we want to do is have a mix of videos that drive a combination of authenticity, intimacy, and authority.
If all you have are buttoned-up, in-studio, professionally shot videos, then you don’t seem like a real human or friend that prospects could do business with.
Think about it– and why intimacy/trust is how people buy because they feel like they know you.
Look at the results he mentions below and let me know what you think.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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