Want to know the #1 mistake I saw being made by nearly all marketers in 2019?

They wrote copy that looks like it came from a marketing department, not a human.

All this talk you hear about being genuine, human, personal, and conversational is just another way to say this…

Do the EXACT OPPOSITE of what looks like an ad.

That means:
– Use vertical video instead of landscape.
– Have “cell phone” style videos + images instead of only professional studio.
– Share what your customers, employees, and partners say– instead of just what YOU have to say about your stuff.
– Eliminate the call to action– they’ll still find you if they’re interested.
– Educate and entertain BEFORE you sell.
– Have short copies and messages, not long-winded sales letters.

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