Google is killing off the 3rd party cookie

So anyone relying upon website custom audiences across ANY platform needs to start thinking about native audiences and to start getting off exchanges.

You’ve got two years, so don’t freak out.

The way forward is to have direct deals with personal brands, build your email list, and advertise natively (in the platform).

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

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