An employee just asked me for a 50% raise.
I approved her request but with one caveat…
That she focuses on creating at least 50% more value for clients, instead of only on how she can be paid more.
Because what we earn as an employee or business owners is based more on the value we can provide than how well we negotiate.
In the short run, you can haggle, change jobs, or raise prices.
But in the long run, when you create massive value– usually via scaled-up people, processes, and platforms– you get massively rewarded economically.
Focus more on solving problems in the outward marketplace than an inward justification of what you think you’re worth.
What are you doing to scale up the value you generate?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
