Dennis Yu

The Key To Marketing Is Turning Problems Into Opportunities

Local businesses – be it restaurants, nail salons, or studios – are suffering, and they need help.

If you know how to do a few simple things like help these businesses collect reviews from their customers – which helps them rank in Google – you can help them.  If you understand how to navigate Yelp, you can help them.  Many don’t understand how these platforms work.  

That is the biggest market out there.  In fact, the local market is bigger than Google, Amazon, and Facebook.  These giants make up less than 10% of the economy.  Most of the dollars in our economy go to local businesses.  They go to the dry cleaner, the grocery store, the chiropractor, the real estate agent, and the car dealership.

These small businesses seem to have problems, but if you’re a real marketer, there are never any problems.  An expert marketer knows how to recast problems as opportunities.  

This ability to turn what would be a problem for most into an opportunity is going to be some of the best value you can provide to the market. 

Those that have problems and are struggling are actually the best people to help, because if everything’s fine and dandy, they likely don’t actually need your help.  It’s easier to sell when someone’s in need than when they’re hot.

Imagine you’re a doctor and you went through some basic training on how to do some kind of medical procedure – for example, LASIK, or you know how to do a cast on someone’s broken arm.

All of a sudden, there’s all these people coming into the emergency room because they went skiing and they broke their collarbone, or they tripped on the curb while they’re skateboarding. There’s people coming into your hospital, and you’re trained to be able to do the very thing they need. 

You’re helping, so now there’s way more people coming into the hospital.

Do any of the surgeons in the emergency room need to convince the people that come in when they have a gunshot wound or were in a car accident or other crisis?  Do they ever need to sell them on the medical procedures? No.

That’s how you should be thinking about entrepreneurship. If you’re really good at what you’re doing, then you are like a doctor of your specialization.

If you have customers that you are uplifting and you’re sharing what you know with the world, then you don’t need to sell.

Don’t listen to those gurus out there who are trying to sell you courses. Look at what they’re actually doing, and look at if they’ve documented what they’re doing.

 

The reason I put content out there is to document what I’m doing.  It’s not a secret.

A doctor would never say, “Sorry, that surgical procedure is really secret. I can’t tell you about that.”

When someone tells you something is a secret, run.  Whether you believe in reciprocity or karma or otherwise, one thing is true: when you put your knowledge and expertise out there, it will come back to you.

People sometimes say to me, “I don’t want to put it out there, because they’re not going to hire us; they’re going to then do it themselves.”  They’re wrong.

Whatever you want to get for yourself, you need to create 10 times or a hundred times that value for your community.  You can’t do that if you aren’t creating anything.

If you’re doing it right, then you’ll never need to go out there and explain to people what you do.  You’ll be a surgeon in the emergency room.  You will be a creator, not a consumer.

That’s the abundance mindset we all need to have. 

The best way to create valuable content that fosters connections and business is to listen to what others have to say.  

I’ll go to Twitter or Facebook, and I’ll interact with people and content that I think are important to what I’m looking for.

I’ll scroll through several posts I don’t want to touch, then I see another post about Colin Wayne Erwin, who built his business in the last few years from nothing to $30 million. He’s an entrepreneur, and he runs Redline Steel. He wakes up in the morning at three or four o’clock, and he goes to work.  He’s a busy man. 

I could comment or like, but here’s what I’m going to do instead: I’m going to create a video reply.

I make a hundred of these every day.  It only takes about an hour, but it will create more social engagement and content than pretty much anything else you can do in that hour.  

It’s the algorithm that determines what shows up on people’s feeds.  If you understand what feeds the algorithm, then you can win. It’s not black magic, and it’s not about software.

It’s about creating.

When you create 15-second videos, create shout-outs, and give gratitude, that’s when people feel like connecting with you.  It’s human. 

You know what an ad looks like. You can smell an ad, see an ad, and taste an ad.  If you can create something that doesn’t look like an ad, then that’s what the algorithm is looking for. That’s what us as humans are looking for. 

It may seem counter-intuitive, but that’s how you can succeed.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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