Dennis Yu

I got attacked yesterday in my Clubhouse room-- our culture is shifting.

I got attacked yesterday in my Clubhouse room.

She was well-meaning, wanting to use Clubhouse to grow her personal brand– to speak as often as possible in front of as many people as possible.

After a few minutes of monologuing, we realized she didn’t have a question and just wanted to speak. She still kept on going– while others patiently waited to ask their question and get help from our panelists.

For those who are not on Clubhouse, it’s a platform that has been taken over by people talking about how to become a millionaire and similar folks who really want to be public speakers.

The other 99% of the million people on Clubhouse use it like a radio call-in show- to be entertained and educated, mainly to listen and sometimes to ask a question.

There are many “rooms” in the Clubhouse, which you can think of as temporary channels to discuss a particular topic.

Mark Wagner and I chose “How to hire digital marketers” and invited a couple of other moderators who have hired hundreds of digital marketers to be on the panel.

This lady– I’ll not mention her name to protect the guilty– after being able to sneak in a monologue, somehow managed to sneak in to speak again– this time with a lengthy tirade about women’s rights and how Clubhouse is male-dominated chauvinism.

I’m sad.

Fortunately, Kristen Ruby jumped in to defend me– plus some other ladies who told her that she was holding the whole room hostage.

Eventually, we were able to get to her leave the stage by choice, instead of having to kick her out, as she mentioned had happened to her on other stages she came to speak.

She was like the Trump supporters who stormed the Capitol– no doubt wanting to be visible and speak her mind.

I thought it was interesting that her rationalization for holding us hostage was that she had to “stand up for herself”.

The seed that grew social media is also the seed of destruction– that it’s a platform where everyone has a right to speak, but not a right to be heard.

Bill Gates talked about this in his book “The Road Ahead”, where the internet is like an auditorium where everyone is quietly talking. Most people have their volume knobs set at 1 to 2 on a 100-point scale.

But some people will crank up their speaker to 100, drowning out everyone else.

The larger the room, the greater the possible damage from these well-meaning folks who are forcing themselves upon us.

Maybe as an “influencer”, they feel it’s their duty to fight the man and right the very real discrimination out there.

But could you imagine having dinner with friends at a restaurant and then a crazy-eyed stranger comes up to take over your conversation?

I predict that Clubhouse will devolve from an amazing place to make connections into attention-seeking maniacs storming the Capitol to speak their minds.

Certainly, you can choose who you follow (which drives the “newsfeed” of the rooms you see).

Remember how the popular internet forums of years ago died because the conversations would descend into name-calling?

The next phase of the internet is going to be characterized by this new wave of a vigilante who feels wronged and needs an outlet to express their struggle.

I don’t see this as a Facebook, Twitter, or Clubhouse thing– but a culture shift for the planet, led by the United States.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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