I’m dumping webinars and podcasts to be on Clubhouse.

Aside from the “millionaires” helping millionaires, I see a lot of stage speakers dominating the rooms.

COVID shut down the conference scene, so the authors, speakers, and coaches have flocked to Clubhouse.
The snowball effect is that speakers invite other speakers they know to speak in their rooms, which they call stages.

I know, since I’m in the digital marketing world– and I’m invited to speak in rooms on these topics.

Perhaps I’m pulled in because I have 5,000 followers (not huge, but enough), which then brings more people into their room. And I do the same thing– inviting the big names up on stage when I see them pop into my rooms.

Clubhouse forces business conversations since you can’t post memes.

Yet some say the whole point seems to self-promote.

This feels more comfortable to me than live-streaming since it’s not a “performance”. We don’t have to move as fast, have a fancy studio, or special effects.
Just your voice and a phone– talking intimately with friends. “This is really podcasting 2.0– interactive podcasting,” says Larry Kim, CEO of Mobile Monkey, a messaging app.

Do you see there is a shift to Clubhouse like we saw cannibalization when other platforms emerged?

After all, the shift has to come from somewhere, since people have only so much time.

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