One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.
Here’s what I said.
Please choose whatever budget you see fit in your expert opinion.
You’re the pro!
You know our business goals and are best positioned to determine what tweaks to make to maximize revenue at the target ROAS.
As we know in eCommerce, unlike most agency work, it’s not about a daily budget (which is about managing expenses), but about maximizing profit (at whatever spend maximizes this).
A typical agency employee has the goal to spend exactly $X as the budget– which can be too low if the campaigns are profitable, but too high if we’re wasting money.
So use your pro skills to test and optimize, while we’re here to advise in our areas (me on strategy/optimization), the client on content/financials, Daniel on analytics, etc…