How can we use smart strategies ? Unhappy that Facebook is getting rid of interest and targeting, and targeting going away on the various social networks?
The reasons could be many – either more profit, less govt interference, or the unavoidable result of GDPR.
However, know that LinkedIn is a platform where you can boost your posts at a price of $10 a day rather than one dollar a day.
The benefit you get there is that you can target people according to their skills, job titles, the place or company they work at, where they live, and so on.
Once LinkedIn was 20 times more expensive than Facebook, but it has made it feasible by reducing the gap from 20 to just 3 times more.
Smart Strategic Planning
The smarter you are, the more you’ll benefit from this targeting methodology by picking an extremely relevant audience in lower numbers, thus lower costs but higher returns.
I’m not AJ Wilcox, the master of LinkedIn ads, but my LinkedIn posts get a great response due to my content being compelling and targeted to a relevant audience.