Here is a dirty little secret.
It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself.
I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels (blog, book, podcast, Facebook, LinkedIn, email, TikTok, etc.)
But it will take over an hour, even with Descript, Jasper, and other AI tools, to get it processed.
I did a killer 90-minute training with John Jonas on how he built a site with 2 million virtual assistants and how to hire your own VAs to do your marketing.
But it will take 2-3 weeks to turn around this episode, maybe longer because of follow-ups and confusion from many cooks in the kitchen.
Grant Cardone made a one-minute video for me on how to make a one-minute video.
Ironic.
But it will take days to run it through the Content Factory and turn it into social media posts that we boost for a Dollar a Day.
The dread of how long it takes to go through this whole thing prevents you from making content, even if you use Fiverr or have an army of VAs.
But what if you needed only 1/10th the time?
Create Content Factory
Would you be willing to make more content like a “walk and talk” in your morning exercise routine, a 15-second tip while you’re driving (hands-free and safely, of course), or a 5-minute “how to” after a frustrating client meeting?
A galloping horde of robots is coming our way, eagerly peddling their automation and tools, proclaiming content nirvana.
It’s all a lie.
Because there is no one tool that “does it all,” even though these software companies put their logo in the center of a diagram with spokes outward to all the other tools they integrate with or replace.
And the social media agencies incessantly bang on our doors, hoping we’ll buy their packages attractively dressed up like Girl Scout Cookies.
But mindlessly posting content X times per week on Y social media channels is dumping more turds into the punchbowl.
No amount of fake followers or bogus influencer campaigns will drive sales. And you know it.
They’re robots, too, just more expensive.
The solution, which is not available for $1,997 or a “secret” mastermind, is to build your Content Factory to process the content you and your customers create.
Check out the Content Factory, a process more than a focus on any particular tool.
It will change how you think about marketing.
I think you’ll find that it’s more about the process to extract what’s in your head.
We are decoupling content production from content distribution.
Sshhh! The social media “experts” will get mad if you know this.
What used to cost us $500 per episode to edit by humans using expensive software over a week now costs $1 and takes 3 minutes.
Automatically trimming the “um’s” and “ah’s,” cleaning up the sound, transcribing, creating social snippets, etc.
Are you excited to finally get your Content Factory going and have the wool lifted from your eyes?
