Purpose of an Organization Structure
Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a straitjacket, preventing progress.
Start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way.
While these stereotypes of large and small companies are mostly true, there is a 3rd category that is so dangerous that it kills most agencies and startups.
It’s the debilitating collecting of tools and formation of random spreadsheets– giving the illusion of organization.
But really, it’s to serve the personal preferences of those who have a tool fetish.
The organization structure and tools should always serve the people— not the other way around.
My mentors, who ran two Fortune 100 companies, explained this to me– that organizational structure should be flexible to adjust to the company’s needs.
Otherwise, we have blind obedience to something that may have seemed like a good idea or worked back then.
A CEO’s job is to reduce the friction and obstacles in the way of getting results.
Do you have processes and people that are RELENTLESSLY focused on your client’s success?
Or is there nonsense in the way?
