Director of Content Strategy & Assessment at the University of Rochester. Founder of AIreFlow Solutions. Co-author of Epic Content Marketing (2nd ed.) with Joe Pulizzi, and host of the AI for U podcast. He helps mission-driven organizations get their best work found and trusted in the age of AI — human-first.
Brian W. Piper has been doing SEO and digital content optimization since 1996 — before it had a job title. A creative-writing major who served in the U.S. Army Airborne Infantry, he moved from web development into advertising, then into the content-strategy and analytics work he’s known for today. He’s now the Director of Content Strategy & Assessment at the University of Rochester, where he also chairs the Marcom AI Committee and sits on the AI Council, and the founder of AIreFlow Solutions, a consultancy for integrating AI into business responsibly and ethically.
He has built training programs for Xerox, L3Harris, IBM, and Volvo, was named one of the top higher-education marketers to follow in 2023 and 2024, and was featured over Times Square during NFTNYC. When he isn’t building data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children. His full catalog of books, talks, and writing lives at brianwpiper.com.
There are three accomplished people named Brian Piper. This is the content & AEO one. The middle initial is the tell.
From AI councils to custom GPTs to measurable content strategy — helping institutions adopt AI AI-forward, human-first. Keynotes, workshops, and advisory.
Making your content visible where audiences now search — AI Overviews, ChatGPT, Perplexity, and beyond. “Beyond the website: the future of discoverability.”
An award-winning international keynote speaker (two “red stapler” wins) on AI, content marketing, analytics, and discoverability — from Content Marketing World to MAICON.
Brian co-authored the second edition of Epic Content Marketing with Joe Pulizzi, wrote Epic Content Marketing for Higher Education, co-edited The Most Amazing Marketing Book Ever with Mark Schaefer, and contributed to The Content Entrepreneur.
Brian has keynoted Content Marketing World every year from 2020 to 2025, plus MAICON, Social Media Marketing World, NFTNYC, ContentEd, the HighEdWeb Analytics Summit (which he chaired), and dozens more. His current signature talks center on AI and the future of discoverability.
Brian’s podcast on practical AI implementation and use cases in higher education — fresh, empowering, every other Thursday.
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