Dennis Yu

Facebook Advertising

3,815,7771 travelers can’t be wrong! The best targeting platform in the world

Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling.  How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile (precise interests) with your offline …

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B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d …

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Someone asked me today if they should build a mobile app on Facebook. Here’s what I said…

Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already designed to work on mobile. And your ads should work on mobile. No touch is needed from you. If you do mobile anything, just make sure …

Someone asked me today if they should build a mobile app on Facebook. Here’s what I said… Read More »

Will the real Facebook newsfeed algorithm please stand up?

It’s the trendy topic to either bash on Facebook for declining reach or to pretend to “crack the code” on the newsfeed. They’re often dressed in pseudo-math, like the pretend science of rapid weight loss supplements and get-rich-quick schemes. They neglect the realities of good nutrition, exercise, and sleep. People want shortcuts. But having a …

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Dennis Yu is an interesting target for boosted posts!

You know my new-found love for boosted posts. One of my complaints has been that core audience targeting hasn’t been available in this streamlined interface. There are fewer options. And even within the interest targeting, options you’d find in precise targets aren’t here. For example, you can select Infusionsoft in the Ads Manager, but it’s …

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