Dennis Yu

internet marketing training

Google now offers Pay Per Call indirectly

If local advertising companies aren’t already quaking in their boots with Google’s recent Content Factory of new enhancements in local– Place Pages, Favorite Places, Caffeine, ad extensions, site links, Fixed Fee Listings (yes, the beta was over due to poor performance), and so forth. We’ve known for a few months that you can do Pay …

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Google AdWords Bid Simulator– observations

The new Bid Simulator, which you’ll see in the keywords tab, forecasts how many clicks and impressions you’ll see at different bid levels.  It only shows the simulator for some of the keywords– not sure what logic is used to choose which ones.  It certainly isn’t search volume, since some of the lowest volume terms …

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One mistake in organic search you’re probably making

For the last year, Google has been showing personalized search results– did you know that if you are logged in versus not, you’ll often see different search results?  Thus, you may be thinking that you rank highly on a search term for you or your client– but really it’s because you search for that term …

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Print headline sells the news, optimized web headline tells the news

This is a guest blog post by Ahteram Uddin, who runs online marketing for the Times of India, the largest newspaper in the world. Yes– bigger than New York Times. If you are into News aggregating business or your website has an industry-specific News section you stand a chance to drive additional traffic from the …

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I will do a SEO analysis of your site for FREE!

A few days ago, I offered to perform a SEO analysis on the website of one lucky winner– something at BlitzMetrics that we normally charge between $6k-10k to do.  There were 23 responses and I’m choosing BusSongs.com, which is by Keith Mander, a current Facebook employee and ex-Googler (not to be confused with the other …

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The 3 types of Facebook traffic– what is best?

My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site.  Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps.  Most plentiful but has …

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