When YOU are working on your personal brand, you are a self-promoting, narcissistic, chest-beater. I mean, doesn’t it feel wrong to be talking about how great you are, where you’ve been, and the important people you once took a picture with at some event? Yes, everyone else is doing it– they are all self-proclaimed authors, …
Why you should NOT be working on your personal brand Read More »
This is a guest post by Dr. Kaci Madden from San Diego, CA. “I believe the quality of your life is determined by the quality of your questions.“ Ask “What can I do to get keep the lights on?” – you’ll just get by. Ask “What can I do to make a profit?” – you’ll …
Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur …
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Nobody wants to think they’re a bad person. So by cutting you down, they lessen the evil of what they’ve done to you. When you spot someone bad-mouthing you, start looking for what they’ve done and you’ll find that hidden sin. When they accuse you of stealing or cheating for no reason at all, they …
When I first met Amen, I felt an immediate presence and energy about him. After I heard him speak at a fitness industry conference and heard his story of going from a boy with a tire to the leader of a massive worldwide movement, I knew I had to get with him. Yesterday, he launched …
My boss constantly chases me down, wondering where I am or what I’m doing. But that’s because I’m not motivated– and once I get a raise, I then might consider starting to work again. I complain that I don’t know what’s going on in the company, but I’m also not around to listen and don’t …
5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things. So this new version gives you a bit more control: You …
I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to …
What I’ve learned going through 20 of the most popular course-selling courses Read More »
The process of conversion is done over time via lightweight interactions, growing and deepening engagement. Too many times I see people expecting conversions without ever taking the time to build trust or likeability with their audience beforehand. By sequencing the content your customers see, you can effectively guide them through the funnel in a very …
A little interruption may not seem like a problem, but the time sunk into getting back up to your “cruise altitude” is a huge loss of productivity. You may not think that a minute here, or there, is a problem, but when you have to reset and find your bearings again you lose focus, energy, …