Dennis Yu

Want to know the #1 mistake I saw being made by nearly all marketers in 2019?

They wrote copy that looks like it came from a marketing department, not a human. All this talk you hear about being genuine, human, personal, and conversational is just another way to say this… Do the EXACT OPPOSITE of what looks like an ad. That means:– Use vertical video instead of landscape.– Have “cell phone” […]

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What I’ve learned going through 20 of the most popular course-selling courses

I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to

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Hotwire.com: The blunder of not valuing your most important customers

This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking. I revel in working the system to my advantage, so I tried to claim it. They told my Fancy Hands assistant it was for new customers only. How often do you see offers for

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Attack of the potty mouths on Facebook– how to Immunize Yourself

If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will say, “Get off my Facebook”,

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