Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 sitelinks below the ad.
We’ve always known that you can get up to 8 sitelinks if you’re the #1 search result and have sufficient authority.  But to see these in paid search?  Note that the 4 links under the paid ad don’t seem to correlate with the organic links.  Does anyone have experience with this?
Do the urls have to be the same– such that if adt.com is the #1 organic result, then their paid ad gets extra links if it’s also #1?  If so, that would create a significant incentive to bid to the first position, which would already increase the frenzy for folks who just want to be in the first spot, regardless of ROI.
Have you seen this in other ads?  Please let me know and I’ll be happy to post your experience here.
Overall, seems like Google is allocating more and more space to paid search results and less on organic.  For those folks who have relied only on SEO– whether enterprise clients or local businesses that have counted on traffic from their local 10 pack listings– watch out!

$100 million for Yahoo’s new ad campaign– it’s about YOU!

3 months ago Microsoft spent $100 million to launch BING search.  And now Yahoo! has followed suit, spending another $100 million for their own branding campaign.  All the while Google and Facebook are laughing at the big company mentality for marketing– to spend money on traditional advertising.

If your search quality hasn’t changed, then invest the $100 million to build a better product, not to just advertise.

Yahoo’s new ad campaign is called “It’s You”, which harkens back to the Life Engine campaign of several years ago– lots of purple.  What I want to know is– how is the new Yahoo! about me, as they claim?