This is intentionally horrible video— not quite Blair Witch.

But it’s 100% authentic.

You’re known by the people you keep.

And I often forget to honor the people that have helped me over the last 15 years, many who I saw in person today.

I’m often tired, not paying attention, not feeling so good, and not on my A game— but thank goodness that there are good people to carry me when I’m weak.

It’s their ideas that win, not mine- so let’s give credit where credit is due.

I’m too old to play the 100% hustle all the time game— no sleep, bulletproof— or even pretend.

Get rich slow, my friends.

Over the last 25 years, I’ve seen a lot of people succeed and fail.

The #1 thing I notice beginners do, which experts don’t, is they focus on….

+ FANCY instead of the fundamentals. When we troubleshoot campaigns, 99% of the time, a bunch of fundamentals are missing. And it shouldn’t take an expert to notice what can be tracked via a checklist.

+ URGENCY instead of results. A fire drill is exciting and gives the semblance that things are happening. But don’t mistake commotion with progress.

+ APPEARANCES instead of progress. Are you focusing on how you look instead of getting the job done? If your perfect Instagram flex is ruined by getting dirt under your nails, you can still out-pretend the other fakers.

+ THEMSELVES instead of others. If you want to make a million dollars, solve a $100 million problem. When you lift up others and serve others, they can’t help but toot your horn, instead of you awkwardly tooting your own.

LEARNING all the time instead of trying to give advice on something you’ve never done yourself. The most successful people I know read 3+ hours a day and actively seek out other successful people.

Do you know someone who fits the description above of a successful person or a failure?

I’ve seen a lifetime of people fail hard and succeed wildly

What’s the difference?


Because we all have ups and downs– don’t kid yourself about how “tough” you are.

Because you can’t know it all and avoid all problems– you need to be coachable and humble.

Because others will appear to be more successful and do so faster than you– cheer them on instead of harboring self-righteous jealousy.

Then when other people falter and when you falter– and yes, you will– your gratitude and coachability keep you afloat like a buoy in a storm ocean.