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Angie Evans

Authority Audit · Real credibility, hidden by structure

Angie Evans

Senior Creative Director & Brand Leader, WSU Tech
#25 of 48Emerging VoiceWichita, KS

The credibility is real but it lives on other people's platforms. Claiming a name-domain home and one consistent handle is the single highest-leverage move you can make.

25of 100Room avg 28
Web presence8 / room 13

Social footprint50 / room 35

Press / entity signal25 / room 42

Knowledge-Panel readiness12 / room 11

The read

Who you are, in one paragraph

Exact Title & Department Title: Senior Creative Director & Marketing Strategist Organization: WSU Tech (Wichita State University Campus of Applied Sciences and Technology) Department: Marketing & Community Outreach Reporting to: Andy McFayden, Executive Director of Strategic Communications Team size: 4 people in Marketing & Communications (The Org) At WSU Tech since: November 2015 (10+ years) (LinkedIn) Sources: WSU Tech Employee Directory, WSU Tech Functional Org Chart PDF What She Does Angie Evans functions as WS

Strengths

What you’ve already earned

  • +
    Active multi-channel social presence
    You already publish where your audience is — that consistency is the raw fuel for a dollar-a-day amplification engine.
  • +
    Earned recognition
    WBJ Marketing Awards video (produced by Digital Brand, 2023): Angie speaks about her role, the WSU Tech rebrand, and the internal branding boot camp. YouTube
  • +
    A verified credential
    Art House 310 YouTube intro video (2020): Self-described as "an artist, photographer, a designer, building owner, business owner and entrepreneur." YouTube
  • +
    A verified credential
    Bold Journey Magazine profile (December 2023): Extended career and philosophy interview. Bold Journey
  • +
    A real, specific role
    Your position as Senior Creative Director & Brand Leader, WSU Tech is concrete and verifiable — clarity of role is the starting point for a clean entity.
  • +
    Local-market relevance
    Being rooted in the Wichita market gives you a defensible niche where you can dominate search before going broad.
Priority gaps — ranked by leverage

Your fastest, highest-impact fixes

  • No name-domain home — Register yourname.com and publish one canonical bio page
    Use skill #4 · personal-brand-website-agent
  • Inconsistent handle — Pick one handle and apply it across every platform
    Use skill #1 · personal-brand-strategist
  • Thin corroboration — Harvest existing mentions, then earn 2-3 new ones
    Use skill #2 · positive-mentions-harvester
  • No structured data — Add Person schema + sameAs links to your entity home
    Use skill #5 · knowledge-panel-entity-seo
  • Not yet AI-citable — Publish one definitive article in your topic
    Use skill #9 · definitive-article-writer
  • No amplification — Boost your best proof asset at ~$1/day
    Use skill #7 · dollar-a-day-strategist

Where you already show up

Channels we found under your name — the raw material for your authority machine.

GCT — goals · content · targeting

Questions for you, Angie

Answer these and your audit sharpens from good to precise. These are the gaps where your goals, content focus, or target audience weren’t fully clear to us.

1

Name-handle inconsistency

@AngieAwesomePants is charming for art but invisible to anyone searching for "Angie Evans marketing" or "WSU Tech creative director." Does she want to keep the art brand separate from a professional brand? Or consolidate?

2

No personal name domain

angieevans.com is not hers. Is she open to angieevansfineart.com as her professional home, or does she want a separate domain for her marketing expertise?

3

Goals ambiguity

Is she building personal brand equity as a marketer/brand leader (speaking, consulting, thought leadership)? Or as an artist/gallery curator? Or both? These require different content strategies and audiences.

4

LinkedIn dormancy

1,284 followers with no visible posting cadence means she has an audience but is not activating it. What's blocking her from posting?

5

Team at workshop

Who did she bring? Are they direct reports at WSU Tech? Understanding team composition clarifies whether this is a team training investment or a personal growth investment.

6

WSU Tech constraints

Does WSU Tech have policies or sensitivities around employees building public personal brands that leverage their institutional role? (E.g., speaking as "WSU Tech's marketing lead" vs. as an independent expert)

7

Internal boot camp IP

The internal branding boot camp she developed is genuinely interesting content. Has she considered publishing a framework/case study from it? It would be powerful proof-of-concept content.

8

NCMPR engagement

As a member since 2016, has she spoken at NCMPR conferences or contributed to their publications? This is the ideal stage for her expertise.

Your toolkit

The 10-skill Local Service Spotlight pack

Drop these Claude agents into your workflow and run them in order. Each one closes a specific gap above.

1

personal-brand-strategist

Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.

2

positive-mentions-harvester

Finds every existing mention, review, byline, and tag you already earned across the web.

3

reputation-gap-analyzer

Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.

4

personal-brand-website-agent

Stands up or upgrades your name-domain entity home with the right schema and links.

5

knowledge-panel-entity-seo

Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.

6

ai-search-visibility

Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.

7

dollar-a-day-strategist

Boosts your best proof content for ~$1/day per channel to compound reach.

8

content-factory

Turns one long asset (talk, podcast, post) into weeks of cross-platform content.

9

definitive-article-writer

Writes the one authoritative article that becomes your citable reference page.

10

recursive-self-improvement-qa

Loops the whole system, grading and re-grading until the work is genuinely great.

Your full 15-page audit is ready

Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.

Download your 15-page audit (PDF) ↓

Dennis YuLocal Service Spotlight · Authority Audits
dennisyu.com

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