Ashleigh Pearce
This is the biggest-upside profile in the room — almost everything you've earned is currently invisible to search and AI. That means fast, visible wins are available the moment you start.
Who you are, in one paragraph
& Employer Account Executive at KAKE (Channel 10, Wichita) – the legacy ABC affiliate owned by Lockwood Broadcast Group in the Wichita-Hutchinson Plus market. Start date: May 2025. This is a B2B outside sales role – she is not on-air talent, not a journalist, not a producer.
What you’ve already earned
- +
A verified credential
LinkedIn posts (see Section 3 – advertising/media topics, professional in tone) - +
Published authority
One-off Facebook group outreach posts (prospecting, not thought leadership) - +
A real, specific role
Your position as Marketing & Operations Professional is concrete and verifiable — clarity of role is the starting point for a clean entity. - +
Local-market relevance
Being rooted in the Wichita market gives you a defensible niche where you can dominate search before going broad. - +
Workshop momentum
Showing up to invest in your personal brand puts you ahead of peers who have not started. Intent is half the battle. - +
A clean slate to define
With little conflicting signal online, you can shape exactly how machines describe you — a rare advantage.
Your fastest, highest-impact fixes
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No name-domain home — Register yourname.com and publish one canonical bio page
Use skill #4 · personal-brand-website-agent - →
Inconsistent handle — Pick one handle and apply it across every platform
Use skill #1 · personal-brand-strategist - →
Thin corroboration — Harvest existing mentions, then earn 2-3 new ones
Use skill #2 · positive-mentions-harvester - →
No structured data — Add Person schema + sameAs links to your entity home
Use skill #5 · knowledge-panel-entity-seo - →
Not yet AI-citable — Publish one definitive article in your topic
Use skill #9 · definitive-article-writer - →
No amplification — Boost your best proof asset at ~$1/day
Use skill #7 · dollar-a-day-strategist
Where you already show up
Channels we found under your name — the raw material for your authority machine.
Questions for you, Ashleigh
Answer these and your audit sharpens from good to precise. These are the gaps where your goals, content focus, or target audience weren’t fully clear to us.
Are you building a personal brand independently, or is your LinkedIn primarily a sales tool for KAKE? Knowing your actual goal shapes everything else.
Do you see yourself staying in media advertising long-term, or is this a stepping stone? Your personal brand investment should match your 3-year career vision.
You're in advertising and selling to businesses that use these platforms — do you personally use Instagram or TikTok? If not, is that intentional or just not a priority yet?
Your posts are generating 4–9 likes on ~700 followers. Are you getting DMs or actual leads from LinkedIn? If not, what's working for prospecting vs. what isn't?
You don't have a cross-platform handle. If you were to pick one personal brand handle to use everywhere (not @kaketv-adjacent), what would it be?
Does KAKE give Account Executives a bio page on kake.com, or is that only for on-air talent? If not, is there internal appetite to create one?
You posted in a Hutchinson small business group in Oct 2025. How effective has that been? Are you systematically working FB groups or was that a one-off?
Do you hold any Google Ads, Meta Blueprint, or IAB certifications? Those would strengthen your credibility as a digital advertising consultant, especially when selling digital packages.
The 10-skill Local Service Spotlight pack
Drop these Claude agents into your workflow and run them in order. Each one closes a specific gap above.
Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.
Finds every existing mention, review, byline, and tag you already earned across the web.
Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.
Stands up or upgrades your name-domain entity home with the right schema and links.
Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.
Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.
Boosts your best proof content for ~$1/day per channel to compound reach.
Turns one long asset (talk, podcast, post) into weeks of cross-platform content.
Writes the one authoritative article that becomes your citable reference page.
Loops the whole system, grading and re-grading until the work is genuinely great.
Your full 15-page audit is ready
Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.