Kellee Kruse
This is the biggest-upside profile in the room — almost everything you've earned is currently invisible to search and AI. That means fast, visible wins are available the moment you start.
Who you are, in one paragraph
& Employer Associate Director, Marketing & College Relations Butler Community College – El Dorado, Kansas (Wichita metro area) Since February 2018 · (LinkedIn) Butler CC is Kansas's second-largest community college, with multiple campuses in Butler County. Kellee holds two listed titles at the same institution simultaneously (see note below): | Title | Status | |—|—| | Associate Director, Marketing & College Relations | Current primary title | | Brand Manager | Concurrent/legacy title at same org, same start da
What you’ve already earned
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A verified credential
Led $36M capital campaign creative/communications at Catholic Diocese of Wichita - +
A verified credential
300%+ revenue increase for a Hodge Acquisitions core business via repositioning + digital campaign - +
Named client work
35% increase in social media engagement at Catholic Diocese via refreshed branded content - +
A real, specific role
Your position as Associate Director, Marketing & College Relations is concrete and verifiable — clarity of role is the starting point for a clean entity. - +
Local-market relevance
Being rooted in the Wichita market gives you a defensible niche where you can dominate search before going broad. - +
Workshop momentum
Showing up to invest in your personal brand puts you ahead of peers who have not started. Intent is half the battle.
Your fastest, highest-impact fixes
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No name-domain home — Register yourname.com and publish one canonical bio page
Use skill #4 · personal-brand-website-agent - →
Inconsistent handle — Pick one handle and apply it across every platform
Use skill #1 · personal-brand-strategist - →
Thin corroboration — Harvest existing mentions, then earn 2-3 new ones
Use skill #2 · positive-mentions-harvester - →
No structured data — Add Person schema + sameAs links to your entity home
Use skill #5 · knowledge-panel-entity-seo - →
Not yet AI-citable — Publish one definitive article in your topic
Use skill #9 · definitive-article-writer - →
No amplification — Boost your best proof asset at ~$1/day
Use skill #7 · dollar-a-day-strategist
Questions for you, Kellee
Answer these and your audit sharpens from good to precise. These are the gaps where your goals, content focus, or target audience weren’t fully clear to us.
What specifically are you hoping to take away from Dennis Yu's workshop — growing a personal brand, improving institutional marketing skills, or something else entirely?
Do you want to build a personal brand at all, or is your focus on advancing your career within higher-ed institutions?
Do you have personal social media accounts (Instagram, Facebook, X, TikTok) that aren't publicly linked to your name? If so, are any of them used professionally or for marketing content?
Is your freelance business (Nacho Design) still active? The nachodesign.com domain appears to be for sale — are you still taking freelance clients under that brand, and do you want to revive a web presence for it?
Have you considered purchasing kelleekruse.com or another personal domain for a portfolio or bio site?
Can you share the URL of your WBJ honoree profile? That page likely includes a professional headshot and bio that could anchor your digital footprint.
Beyond UCDA, are you active in any other higher-ed marketing or communications professional associations (AMA, CASE, HSMAI)?
Do you have any interest in creating content about higher-ed branding, design for institutions, or mission-driven marketing — topics where your 25+ year career gives you genuine authority?
The 10-skill Local Service Spotlight pack
Drop these Claude agents into your workflow and run them in order. Each one closes a specific gap above.
Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.
Finds every existing mention, review, byline, and tag you already earned across the web.
Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.
Stands up or upgrades your name-domain entity home with the right schema and links.
Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.
Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.
Boosts your best proof content for ~$1/day per channel to compound reach.
Turns one long asset (talk, podcast, post) into weeks of cross-platform content.
Writes the one authoritative article that becomes your citable reference page.
Loops the whole system, grading and re-grading until the work is genuinely great.
Your full 15-page audit is ready
Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.