Koell Collins
You have real proof and an active presence. The gap is structure: a clear entity home and consistent name string would turn scattered signals into a single, citable identity.
Who you are, in one paragraph
1. Founder & Brand Infrastructure Strategist, STBL Strategies – March 2024 to present; Augusta/Wichita, KS 2. Business Advisor, Kansas SBDC at WSU – active volunteer/advisor role listed on WSU KSBDC staff page 3.
What you’ve already earned
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Active multi-channel social presence
You already publish where your audience is — that consistency is the raw fuel for a dollar-a-day amplification engine. - +
A verified credential
VP of Programming, AMA Wichita Chapter – current, confirmed (AMA Wichita board) - +
A verified credential
Business Advisor, Kansas SBDC at WSU – confirmed, active listing (WSU profile) - +
Named client work
Banking Industry / Financial Services Client – "attention to detail and commitment to quality is unmatched" - +
Third-party validation exists
You appear in places you don't control — press, podcasts, awards, or named work. That outside corroboration is gold for entity-building. - +
A real, specific role
Your position as Founder & Brand Infrastructure Strategist is concrete and verifiable — clarity of role is the starting point for a clean entity.
Your fastest, highest-impact fixes
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No name-domain home — Register yourname.com and publish one canonical bio page
Use skill #4 · personal-brand-website-agent - →
No structured data — Add Person schema + sameAs links to your entity home
Use skill #5 · knowledge-panel-entity-seo - →
Not yet AI-citable — Publish one definitive article in your topic
Use skill #9 · definitive-article-writer - →
No amplification — Boost your best proof asset at ~$1/day
Use skill #7 · dollar-a-day-strategist
Questions for you, Koell
Answer these and your audit sharpens from good to precise. These are the gaps where your goals, content focus, or target audience weren’t fully clear to us.
Her LinkedIn bio claims multiple industry awards. What specific awards has she won, and when? Could she list them on LinkedIn and the STBL About page for social proof?
Does she have personal social profiles beyond LinkedIn? If not, is that intentional? Where does she want her personal brand to live vs. the STBL brand?
stblstrategies.com is her best current entity home, but it's tied to the business. Has she considered registering koellcollins.com as a personal hub (bio, speaking, advisory) alongside the firm site?
She mentioned it casually in an ASI interview. Is this a brand element she wants to lean into more intentionally (differentiator in a commoditized industry), or does she want to phase it out for a more formal positioning?
No blog, newsletter, or podcast found. Her competitors at large promo distributors have content teams. What content investment is she willing to make? LinkedIn alone may not be enough to win national enterprise clients.
The sustainability page explicitly says "STBL Strategies is actively building toward formal sustainability certifications." What timeline? Which certifications (B Corp, GOTS, PPAI Distributors of Excellence)? This is her key differentiator — the gap is notable.
The KSBDC listing shows her as "Business Advisor" with a .ksbdc email. Is this a formal ongoing advisory role or a one-time association? This is strong credibility and worth amplifying.
Hilton and Marriott are mentioned only as career-context (Identity Group era), not current STBL clients. Does she have any current named clients or case studies she can reference on the STBL site?
The 10-skill Local Service Spotlight pack
Drop these Claude agents into your workflow and run them in order. Each one closes a specific gap above.
Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.
Finds every existing mention, review, byline, and tag you already earned across the web.
Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.
Stands up or upgrades your name-domain entity home with the right schema and links.
Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.
Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.
Boosts your best proof content for ~$1/day per channel to compound reach.
Turns one long asset (talk, podcast, post) into weeks of cross-platform content.
Writes the one authoritative article that becomes your citable reference page.
Loops the whole system, grading and re-grading until the work is genuinely great.
Your full 15-page audit is ready
Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.