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Shae Blevins

Authority Audit · Real credibility, hidden by structure

Shae Blevins

President, Third House Co
#24 of 48Emerging VoiceKansas City, MO

The credibility is real but it lives on other people's platforms. Claiming a name-domain home and one consistent handle is the single highest-leverage move you can make.

25of 100Room avg 28
Web presence0 / room 13

Social footprint30 / room 35

Press / entity signal45 / room 42

Knowledge-Panel readiness12 / room 11

The read

Who you are, in one paragraph

President, Third House Co – Wichita, Kansas Metropolitan Area. Founded August 2023. What Third House Co Does Third House Co is a contract-based marketing services business targeting lean marketing teams that are stretched thin or lack internal skills to execute their strategic plans.

Strengths

What you’ve already earned

  • +
    A verified credential
    Listed as attendee at the 2025 CEDBR Economics Outlook Conference representing Third House Co (CEDBR PDF)
  • +
    A verified credential
    Selected as Cohort Three member of The Thread: Women's Leadership Collective (Wichita) while at KaaS (2022) – LinkedIn announcement
  • +
    A verified credential
    Completed NXTSTAGE Enterprise Engagement Series cohort (2024) through Third House Co – an entrepreneurship acceleration program in Wichita
  • +
    Third-party validation exists
    You appear in places you don't control — press, podcasts, awards, or named work. That outside corroboration is gold for entity-building.
  • +
    A real, specific role
    Your position as President, Third House Co is concrete and verifiable — clarity of role is the starting point for a clean entity.
  • +
    Local-market relevance
    Being rooted in the Wichita market gives you a defensible niche where you can dominate search before going broad.
Priority gaps — ranked by leverage

Your fastest, highest-impact fixes

  • No name-domain home — Register yourname.com and publish one canonical bio page
    Use skill #4 · personal-brand-website-agent
  • Inconsistent handle — Pick one handle and apply it across every platform
    Use skill #1 · personal-brand-strategist
  • Thin corroboration — Harvest existing mentions, then earn 2-3 new ones
    Use skill #2 · positive-mentions-harvester
  • No structured data — Add Person schema + sameAs links to your entity home
    Use skill #5 · knowledge-panel-entity-seo
  • Not yet AI-citable — Publish one definitive article in your topic
    Use skill #9 · definitive-article-writer
  • No amplification — Boost your best proof asset at ~$1/day
    Use skill #7 · dollar-a-day-strategist

Where you already show up

Channels we found under your name — the raw material for your authority machine.

GCT — goals · content · targeting

Questions for you, Shae

Answer these and your audit sharpens from good to precise. These are the gaps where your goals, content focus, or target audience weren’t fully clear to us.

1

No live website

Why is thirdhouseco.com not resolving? Is there an active website? If not, what is the plan and timeline to launch one? This is the single highest-leverage gap.

2

Dormant X/Twitter account

The @ShaeBlevins account has 0 posts since 2013. Is she planning to use X, or is that intentionally abandoned? If abandoned, should it be deleted or redirected?

3

No Instagram presence found

Does she have an Instagram account under another handle? Is Instagram part of her marketing strategy for Third House Co, or is she consciously skipping it?

4

LinkedIn followers vs. company page

She has 1,179 LinkedIn followers personally but Third House Co only has 19. Is she intentionally building her personal LinkedIn vs. the company page? Does she understand the strategic difference?

5

Content cadence

No evidence of a regular posting schedule on any channel. Has she established a content calendar for herself or Third House Co? What's the barrier — time, ideas, or strategy?

6

Podcast guest strategy

She called Insightly "my first official podcast appearance as a business owner." Is she actively pursuing more podcast appearances to build authority? Does she have a pitch or topic focus?

7

Named client work

No named clients for Third House Co appear publicly. Are there clients who would provide testimonials or allow case study publication? This would dramatically strengthen credibility.

8

NXTUS advisor role depth

How active is the NXTUS program advisor role — is she actively mentoring founders or is it a title listing? Could this be leveraged for more visibility (speaking, content)?

Your toolkit

The 10-skill Local Service Spotlight pack

Drop these Claude agents into your workflow and run them in order. Each one closes a specific gap above.

1

personal-brand-strategist

Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.

2

positive-mentions-harvester

Finds every existing mention, review, byline, and tag you already earned across the web.

3

reputation-gap-analyzer

Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.

4

personal-brand-website-agent

Stands up or upgrades your name-domain entity home with the right schema and links.

5

knowledge-panel-entity-seo

Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.

6

ai-search-visibility

Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.

7

dollar-a-day-strategist

Boosts your best proof content for ~$1/day per channel to compound reach.

8

content-factory

Turns one long asset (talk, podcast, post) into weeks of cross-platform content.

9

definitive-article-writer

Writes the one authoritative article that becomes your citable reference page.

10

recursive-self-improvement-qa

Loops the whole system, grading and re-grading until the work is genuinely great.

Your full 15-page audit is ready

Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.

Download your 15-page audit (PDF) ↓

Dennis YuLocal Service Spotlight · Authority Audits
dennisyu.com

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