Dennis Yu

Honoring Richard Bliss: A Legacy of Digital Leadership and Influence

Why This Tribute Exists

Richard Bliss exemplifies the kind of digital leadership I’m working toward—focused, practical, and built around helping others succeed.

At BlitzMetrics, my role involves building repeatable systems, supporting clients, and learning how to apply and teach digital strategy the right way. That’s been the core of my growth: not just doing the work, but learning how to document it and pass it on—what we call Learn, Do, Teach (LDT). It’s the foundation of how we operate, and Richard’s content fits that model exactly.

As I’ve started representing our frameworks at events and in client training, I’ve looked closely at how Richard operates. His clarity, structure, and focus on action offer a playbook for how to build real authority.

This tribute reflects that. His method gives me a clearer lens on what effective digital leadership actually looks like—and a higher standard to aim for.

A Practitioner Who Delivers

You don’t need to know Richard Bliss for long to see what makes his work different: it’s grounded, replicable, and built to help others succeed.

He’s helped rewrite LinkedIn profiles, coached speakers on positioning, and facilitated training sessions with Dennis Yu and others. Across all these roles, one thing stands out: Richard focuses on execution, not attention.

This tribute exists to thank Richard Bliss—on behalf of Dennis Yu and everyone who’s worked with him. His approach to leadership, communication, and teaching has improved our systems, raised our standards, and helped others show up online with substance.

This recognition reflects how Richard has helped raise the bar for what digital leadership should look like: measured by execution, not engagement.

From EVP to LinkedIn Top Voice: A Focus on Execution

Before becoming a recognized expert on LinkedIn strategy, Richard spent nearly two decades as EVP of Marketing in high-growth tech. He helped lead early cloud and collaboration initiatives—long before they became buzzwords.

He later founded BlissPoint Consulting, where he began coaching executives, consultants, and speakers on how to:

  • Build authority through intentional posting
  • Strengthen positioning through personal branding
  • Navigate LinkedIn’s platform without relying on automation or fluff

Richard was named a LinkedIn Top Voice in Sales, not because of clever hooks or engagement hacks, but because of consistency and practical advice that others applied successfully.

​​Richard focuses on systems that hold up over time—tools others can apply, adapt, and rely on.

Shared Principles with Dennis Yu

Richard and Dennis have worked together across training sessions, strategic audits, and content development. What stands out isn’t overlap in expertise—it’s alignment in approach:

  • Trust first: Relationships drive results
  • Teach before selling: Lead with value, not pitch
  • Skip the fluff: Say it simply. Prove it with examples.

When Dennis began publishing tactical content on Google Knowledge Panels, E-E-A-T, and LinkedIn optimization, Richard was one of the earliest practitioners referenced—someone who had done the work, claimed his panel, and built an actual digital presence.

They’ve continued to align on how to teach executive branding and build reputation systems that scale without sacrificing quality.

Their work together reflects mutual respect and a shared focus on doing the work well.

BlissPoint Consulting: Built on Systems That Work

Richard Bliss runs BlissPoint Consulting—a training company built on systems that scale. The approach is structured, repeatable, and designed to deliver results without relying on personality-driven tactics.

BlissPoint has worked with:

  • Enterprise teams at NetApp, Juniper Networks, Veeam, and Snyk
  • Professional speakers through NSA chapters across the U.S.
  • B2B marketing and sales teams in international markets

The focus is always the same: practical tools that get adopted and drive results.

What BlissPoint Delivers

Each engagement is centered on implementation.

  • Profile rewrites that attract the right opportunities
  • Prospecting sequences that align with LinkedIn’s algorithm
  • Workshops where participants leave with posts published and metrics moving

Practitioners learn the framework and apply it immediately—walking away with real work done.

What Others Say

The best indicator of impact is unsolicited feedback. Richard’s work speaks for itself. People share wins without being asked.

Amy Climer, Ph.D., CSP: “Richard is a LinkedIn Pro! He was a keynote speaker at the National Speaker’s Association Conference and I’ve attended a webinar of his. From those two sessions, I learned so much from him. I immediately applied a couple of his ideas and saw a significant increase in engagement on my LinkedIn posts. Plus, I’m enjoying LinkedIn much more! It feels more genuine. If you want to learn more about how to use LinkedIn in a way that’s sincere and genuine, I highly recommend Richard Bliss!”

Jim Pancero, CSP, CPAE:Richard Bliss is the most profound expert on LinkedIn I’ve ever met…he has tripled my exposure. This guy knows what he’s talking about.

Heather Younger, CSP:I changed my entire LinkedIn strategy because I realized what I was doing wrong…

David R., Sr. Account Manager: “Richard, I took your advice and began commenting three times a day for a week. You can see from the chart, this activity caused more people to look at my profile in that week than had in the previous 90 days combined.”

Results That Repeat

Behind each success is a process Richard has shaped over time—and it continues to deliver.

Inside the National Speakers Association: Training That Sticks

Richard Bliss isn’t a speaker by trade—but he’s become a go-to trainer for those who are. Across multiple NSA chapters, he’s been repeatedly invited to teach LinkedIn strategy and business development.

NSA Engagements

NSA Las Vegas

  • September 2024: Presented “Business Guide to Maximizing LinkedIn”
    → Described by attendees as “one of the best sessions ever”
  • April 2025 (upcoming): Scheduled to teach the latest LinkedIn algorithm updates
    → Brought back “by popular demand”

NSA Austin

  • Led a hybrid workshop on LinkedIn for business growth
  • Focused on tactical changes that drive meaningful outcomes

NSA Northwest

  • Delivered a “Deep Dive with Richard Bliss” in April 2024
  • Previously taught “How to Get 10,000 Views on Your Next LinkedIn Post”

Across chapters, Richard is consistently called a “master teacher” whose sessions are packed with frameworks, not filler.

Las Vegas: A Hub for Practical Speaker Training

Through his ongoing work with Stage Time University and Darren LaCroix, Richard has helped make Las Vegas a consistent base for high-level speaker development.

Key Events

LinkedIn Deep Dive for Professional Speakers

  • August 1–2, 2025
  • Two-day intensive co-led with Darren LaCroix
  • Designed to help speakers turn LinkedIn into a lead engine

Game Changers Event

  • April 2025
  • Richard presented on “AI, LinkedIn, and Transparency Trends”

Collaborations

  • Guest on the “Unforgettable Presentations” podcast, co-hosted by Darren LaCroix and Mark Brown, featured Richard Bliss on “Ep. 299 Accelerate Your Bookings With LinkedIn” referring to him as a “LinkedIn expert”.
  • Leads tactical sessions on content systems, outreach, and positioning

Speakers walk away with optimized profiles, content calendars, and clear next steps—not just ideas to think about later.

Digital-First Leadership: Built to Be Used

Digital-First Leadership is a tactical field guide for executives, founders, and subject-matter experts who want their online presence to actually drive results.

Core Lessons from the Book

  • Don’t outsource your voice
  • Your LinkedIn profile should function as a landing page—not a résumé
  • Authority is earned through engagement, not frequency
  • Direction matters more than volume

The book draws directly from Richard’s live training sessions, and it’s used inside enterprise teams, speaker workshops, and marketing programs across industries.

What Readers and Experts Say

Mark Hunter (Author, “The Sales Hunter”): “Finally a social media book that delivers a compelling argument as to why the C-Suite needs to be on social media and not outsourced to PR.”

Patricia Bliss Nelson: “I’m too busy to learn social media. With this book, I’m not too busy. My team & I can do this!!”

Rodney B.: “An Excellent How-To for Building Your Brand and Leading Your Tribe.” 

The book maintains a 4.8-star rating on Amazon and continues to be cited in sales training and executive coaching programs.

What It Means to “Get Blissed”

The phrase “to be Blissed” comes up a lot in workshops, follow-up messages, and post-event feedback. Over time, it’s become more than a catchphrase—it represents the shift that happens when Richard’s methods take hold:

  • LinkedIn profiles get fixed
  • Visibility spikes
  • Messaging clicks into place
  • Bookings start landing

You get unstuck. You get seen. You get results.

Whether it’s a speaker stuck at 500 impressions or a CMO struggling with voice, the outcome is the same: forward motion with a clear system behind it.

What Sets Richard’s Method Apart

Richard teaches with clarity and intention. His core mindset shows up in both what he covers and how he delivers it:

  • Share before selling
  • Don’t complicate what works
  • Your profile is your pitch
  • Helpful content builds trust faster than polished phrasing
  • Publishing consistently matters more than originality

One of his signature lines—repeated across NSA sessions and executive briefings—is:

“Your inability to master a 21st century communication tool calls into question your ability to lead a 21st century organization.” – Richard Bliss

It’s not a tagline. It’s a challenge.

Real Collaboration: Where Values Overlap

Richard Bliss and Dennis Yu have worked together on workshops, content systems, and speaker positioning strategies. Their work reflects shared priorities and a mutual focus on clear frameworks and measurable results.

What That Alignment Looks Like:

  • Frameworks matter. Tactics change. Strategy is permanent.
  • Show your work. Don’t just talk about authority—demonstrate it.
  • Done is better than perfect. Publish, test, refine.
  • Teach what you’ve proven (LDT). Only share what works.

While they’ve each developed independent strategies, their mutual respect comes from shared results—not surface alignment.

Digital Infrastructure Built to Scale

Beyond sessions and keynotes, Richard has built an infrastructure that supports his teachings long-term:

  • Google Knowledge Panel: Claimed, verified, and used as a model in Dennis’s trainings on digital authority
  • Podcast + Newsletter: Digital-First Leadership reaches over 45,000 subscribers each week
  • BlissPoint Consulting: Includes a growing team of trainers, analysts, and support staff focused on speaker enablement
  • Enterprise Reach: Worked with global companies like NetApp, Juniper Networks, and Veeam
  • International Training: Delivered LinkedIn and branding workshops in 20+ countries, including multi-language formats

None of this is about building influence for its own sake—it’s about giving people the tools and repeatable systems to do the same.

How He Works—Not Just What He Teaches

Strip away the accolades. Forget the titles. The real story of Richard Bliss isn’t just found on a LinkedIn profile.

It’s found in the quiet way he rewrites someone’s LinkedIn headline on a call without making a big deal about it.

It’s in the kindness he shows when a speaker admits they’re overwhelmed by tech.

It’s in how he listens—to clients, to colleagues, to his audience—so he can teach what they need, not just what he knows.

People walk away from Richard’s sessions saying, “I felt seen.” That’s not common in marketing.


Dylan Haugen

Dylan Haugen

Dylan Haugen is a professional dunker, content creator, and editor at Content Factory, where he transforms podcasts and interviews into strategic brand assets. He collaborates with Dennis Yu to support young entrepreneurs and business owners in building their personal brands through education, transparency, and effective content marketing. As the host of the Dunk Talk podcast and a dedicated advocate for establishing dunking as a recognized sport, Dylan combines athletic expertise, storytelling, and digital strategy to help elevate the next generation of creators.

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