I'm Dennis Yu
CEO, Local Service Spotlight
Who are you?
Pick the path that fits where you are.
My mission is to help operators, builders, and educators grow through digital marketing — whether you do it yourself with our published frameworks or you hire one of our AI builders we personally train up.
For local service businesses
Plumbers, roofers, HVAC, electricians, contractors
Get a free 15-minute audit at Local Service Spotlight. We'll show you exactly what's leaking leads, then give you the playbook to fix it.
Get the free audit →For young adults building
Become an AI Builder — learn, earn, run real client work
Our AI Builder Program turns young adults into operators who can ship. We personally train you up — courses, implementation, and real client work on the agency side.
See the AI Builder Program →For educators & conference organizers
Content Factory University Program. We provide our full curriculum to colleges and universities for free. Download the program guide. See the program →
Already running your own business and want a personal brand site to match? See how I built mine →
Services
I help successful founders scale what's already working via the Dollar-a-Day Strategy
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Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
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Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
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Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
recent posts
What Dr. Adrienne Lara Taught Me About Celebrating the People You Serve
A high school counselor told her to go into nursing instead. She entered medical school at thirty, trained at Harvard, and has spent nearly three decades telling women they are worth celebrating. What I took from working with Dr. Adrienne Lara.
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How My Agents Divide the Work — And Where They Talk
Claude builds. Codex checks. Grok works the same rails from outside the live room. Four surfaces carry the work: GitHub remembers, Basecamp has the client, Buzz is the handoff, scheduled tasks run the clock. Copy the recipe.
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Use AI Without Being an Engineer (Drive the Car — Don’t Rebuild the Engine)
You do not have to become an AI engineer to grow your business with AI. That is the sentence I […]
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“Founders and Entrepreneurs don’t have a lot of money to spend, yet they also want a great site that looks good, shows up in search engines, makes the phone ring, and in general–provides a measurable return on their hard-earned dollar. They want something that is simple to understand. And they don’t have time to learn all the technical details, but want a partner that can handle it, because they have a dozen other things to worry about.”
- Dennis Yu
Why?
About Me
CEO of Local Service Spotlight. I architected a two-sided network: young adults and veterans train up as AI Builders, and the agents they run make the phone ring for local service businesses. From Yahoo! search engineer to a billion dollars in ad spend, it’s always been the same job — optimizing to sales from the data and the algorithms. Read the full story →
Ready to take your marketing game to the next level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!