I advise young AI entrepreneurs for equity. Here’s what that looks like.
Most investors want to take your company. I want to grow it—and own a small piece in the process.
I’ve spent 20+ years building businesses, teaching at universities, and speaking on every stage that matters. Instead of gatekeeping that knowledge, I partner with founders who have a real problem to solve, real customers who care, and the hunger to scale.
No cash. No salary from me. Just equity, access to my entire operation, and the firepower to make it real.
Meet the Portfolio
HVAC Quote AI — Marko Sipilä
300+ customers. $350/month per contractor. AI-powered instant quoting that closes deals faster.
The Problem: HVAC contractors waste time writing quotes. The Solution: AI does it in seconds.
My Role: Brand building and positioning, Content Factory integration, Dollar-a-Day testing framework, SEO Tree architecture, BlitzMetrics AI Employee for appointment booking.
Why This Worked: Marko brought the vision. I brought the execution machine.
NaiL AI / Gutterwise Marketing — George Paladichuk
AI-powered marketing platform for gutter and roofing contractors. 7-figure agency. Real customers. Real revenue. Real impact.
The Problem: Gutter contractors need smarter customer acquisition. The Solution: AI tools that integrate with their workflow.
My Role: SEO Tree strategy, BlitzMetrics integration, podcast collaboration and amplification, advisory partnership.
Why This Works: George understands his market deeply. I help him reach it everywhere.
Your Company Here
Apply to join the portfolio.
Are you solving a real problem for contractors, service professionals, or small business owners? Do you have customers paying you monthly? Are you coachable, hungry, and willing to move fast?
We might be a fit.
Explaining the Advisory-for-Equity Model
I don’t invest cash. I invest time, expertise, and access.
The Firepower
Content Factory: 730+ speaking engagements, DR 61 authority, content that ranks and converts.
Dollar-a-Day Framework: Test channels, find your unfair advantage, scale what works.
SEO Tree: Architecture that builds authority from the ground up.
Network: 20+ years of relationships with founders, investors, media, and the people who move markets.
Direct Access: Not a coach who’s never built anything. Someone who ships, scales, and wins.
The Equity
You give up a small piece. Exactly how small depends on the stage and your situation. But the point is simple: I only win if you win. My incentives are aligned with yours.
Walking Through Marko’s Journey
Year 1: Marko has an idea for AI-powered quoting. We start working together on positioning and brand.
Year 2: HVAC Quote launches with the Content Factory helping build initial authority. Dollar-a-Day testing identifies the best customer acquisition channels.
Year 3: 300+ customers. $350/month baseline. BlitzMetrics builds an AI Employee that books appointments directly.
Year 4 (Today): AI-powered quoting is the competitive standard. Marko’s company is the trusted name in the space.
The Point: This wasn’t luck. This was the model working exactly as designed.
Apply to the Portfolio
Think you’re a fit? Answer these five questions:
1. What’s your company? (Name, URL, one-sentence description)
2. What problem are you solving? (What’s broken that you’re fixing?)
3. How many customers do you have, and what are they paying? (Be specific.)
4. Why Dennis? (What do you think I can actually help with?)
5. Link to your site or LinkedIn. (Let me see what you’re building.)
Selling Your Company or Looking for an Exit?
If you’ve built something and want to cash out or find the right acquirer, I work with founders on M&A strategy, valuation, and buyer matchmaking.
Most advisory relationships are one-way. This is different. I’m betting on you with my own equity. You’re betting on me with my time and attention. Win together, or don’t do it at all.
Questions? Connect on LinkedIn.