A Dunker’s Dream: From Small Town to Nike HQ – Success Isn’t Always a Straight Path
https://youtu.be/Pw8kCXija9Y Imagine stepping into the heart of one of the world’s most iconic brands—Nike’s global headquarters. For Ben Ehlert, known as Bouncy Ben on Instagram, a professional dunker with a vertical jump just inches away from the world record, that dream became a reality. A small-town athlete who once aspired to be a professional basketball […]
Who Pays When Blue Ridge Community College Cancels Last Minute?
BRCTC AI and Cybersecurity Conference Friday October 11, 2024 Unexpected event cancellations are an inevitable part of the conference industry. But when Blue Ridge Community and Technical College canceled its upcoming AI & Cybersecurity Conference just six days before the event, it left us, the confirmed speakers, with non-refundable travel costs. This experience has raised […]
How Small Businesses Can Leverage Facebook’s Data Dynamics using Dollar a Day
I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have […]
I Practice What I Preach: Behind the Scenes at KROQ Studio
Imagine walking through the halls of a legendary radio station, surrounded by memorabilia from rock legends like The Offspring, Lorde, Coldplay, and the Red-Hot Chili Peppers. I recently experienced this at KROQ in Los Angeles while visiting with my friend, Dan Ulin, from Elite Student Coach. KROQ, a commercial radio station that has shaped rock […]
Brady Sticker Helped Union Church Charlotte Get More Visitors on Sundays
Union Church Charlotte has used ChurchCandy since day one. Brady Sticker helps them attract many Church Visitors every Sunday.
Why You Must Own Your Marketing: The Key to Control, Cost Efficiency, and Long-Term Success
This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject […]
Why ‘Social Media Marketers’ Get It Wrong: One Strategy for All Platforms
What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different. They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need […]
The Real Secret to Home Services Marketing: It’s Not About the Tools
The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No […]
How Scott Richter Became a Gambling Influencer and Hit a $1M Jackpot!
If you’re into gambling, Scott Richter is someone you’ll want to talk to. Scott and I have a long history, I’ve known him for 25 years. Since then, Scott Richter has transformed himself into a huge gambling influencer, able to bring whopping traffic to casinos and anyone who wants to reach gamblers. He runs a […]
Steven McConnon Was Looking to Break into Silicon Valley and He Did
Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills […]