10 second average watch time on a 12-second video is basically 100% because people skip the last second.
Average watch time is the most important indicator of video success– more than view-through rate (reach to views), positive/negative feedback, engagement rate, or cost per view.
A 30-second video view is worth more than a share, in my opinion. And a 10-second watch has a similar value to a like.
If you don’t think FB is heavily taking into account watch time in algo love, you’re highly mistaken. It’s the top metric they show for each video and increasingly they are factoring in such signals into Relevance Score (for paid) and newsfeed reach (for organic).
How much time are you spending analyzing how your videos are performing?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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