Yes, it is. But only on super-targeted audiences.
If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel.
Most folks are lucky to get a 1% CTR on Facebook.
But 20-40% is common with custom audiences (your emails loaded to Facebook or the website pixels).
Here’s one at over 80%.
And the high CTR means you get a low CPC (cost per click), which translates into a low cost per sale/conversion.
Are you using Facebook to squeeze more out of your other marketing efforts?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
