We grabbed 1,000,000 random posts from Facebook and tracked all interactions at a user level. We used the graph API, which is open to anyone. [Side note: if you’d like to learn how to pull this data, ping me.]
Highlights:
- Women tend to “like” more than “comment” on a post. Worldwide, 51% of post likes were from females, though this was 55% in the US.
- Women “Like” comments. In the US, 59% of likes on comments were female
- Males post on pages more frequently than females– at 51% vs 48%. The difference is gender unknown.
For more on Facebook Analytics or to get your sneak peek social dashboard, head on over to Content Factory. Or come check us out at facebook.com/ContentFactory, where we’ll answer your questions!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
