The millennial/ Gen Z stereotype is largely true– but if you have a system to train and guide them, then the failures that will happen won’t cripple you.
I had a co-founder blindly steal a brand new Chevy Silverado from me and take a client (they poached him), and then ghost us– which hurt us on multiple fronts.
But with a strong process, we were able to re-assign projects, re-do our marketing materials, bring in new team members, and continue to operate.
Success in business is less about hitting home runs every day and more about minimizing the pain of mistakes.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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