Dennis Yu

Learnings from Affiliate Convention 2009-- Denver

The folks at Webmaster Radio put on the first Affiliate Convention, ending just a few hours ago.  Billed as “free for affiliates”, many said that the event wouldn’t happen, wouldn’t attract high-quality affiliates, and couldn’t secure a sponsor.  Even Larby Amirouche was considering whether or not he was going to come. But when 10 of us from Content Factory went to the Mile High Affiliate Party on Wednesday night– held at a Denver strip club, we saw a packed club of 300+ people. The show had 1,200+ folks registered and over 900 folks badged. The Thursday session I moderated on Alternative Search Engines (mostly Facebook) was standing-room only.  And today’s session on lead generation strategies was packed, too.

What did I learn?

  • A conference where affiliates get in free draws a different crowd: The usual suspects– Shoemoney, GetAds, Scott Richter, Wes Mahler, etc— were there.  Yet folks such as Mark Brooks, (the pre-eminent expert in online dating), Gillian Muessig (president of, and Mark Nelson (Director of IT at Quiznos)– who are not part of the typical affiliate scene– provide expertise in online marketing that you otherwise wouldn’t get.   There are a ton of folks who are part-time affiliates and are quite skilled in their day jobs– usually more well-rounded than full-time affiliates that have just one trick.


  • New perspectives from non-affiliates: For example– if you are a dating affiliate and didn’t attend, you’ve really missed out– dating is HOT.  The downturn in the economy has driven out the folks who aren’t serious, leaving the remaining traffic converting better. Folks in this space are killing it in a market that’s still growing– yet those who are making money will want to tell you that you should stay out of dating, since “it’s not doing too well.”  You would have learned what techniques super affiliates are using, what niches are working, how to tweak landing pages, how to SEO those pages, and so forth.

Lunch with Wesley Mahler, Mark Nelson, and Mark Brooks

  • Local and socials are the future: I spoke about local lead gen in one of the panels.  Yet a number of other speakers noted the opportunity for affiliates to reach out to the millions of local businesses and sell them on a pay-per-call basis.  Instead of competing against hundreds of other affiliates on the same offer, you can have the exclusive for roofing contractors in your neighborhood.  Sure, each one might only earn you $300 a month, but what if you could duplicate your PPC templates and landing page templates to 100 of them– and earn $30,000 a month?  That’s steady income for you. Call tracking software, whether offered by Content Factory or other vendors, is now easy to use and cheap.  The Facebook and Twitter land grab is on, just like domains 10 years ago.  Use that to fuel the fire.

Super affiliate panel providing tips and advice
  • Drunk people tell you their secrets: There has been a party each night and it was in those personal meetings that I’ve learned more than I ever could in a session that’s being filmed and recorded in front of hundreds of people.  If you want to really move up your learning and earning curve, you need to reach out.  The drunker, the better.

Dennis Yu speaking on advanced local lead generation

The Mile High Affiliate Party included beer pong action too
Packed house and open bar at Platinum 84

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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