3 months ago Microsoft spent $100 million to launch BING search. And now Yahoo! has followed suit, spending another $100 million for their own branding campaign. All the while Google and Facebook are laughing at the big company mentality for marketing– to spend money on traditional advertising.
If your search quality hasn’t changed, then invest the $100 million to build a better product, not to just advertise.
Yahoo’s new ad campaign is called “It’s You”, which harkens back to the Life Engine campaign of several years ago– lots of purple. What I want to know is– how is the new Yahoo! about me, as they claim?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
