Hotwire make a mistake in my reservation.
Hey, service failures happen and customer service managers have attitude.

But this post is not about that– it’s about how to get your way without the stress of going round and round.

Here’s what happened, if you’re interested.

What matters is when you need to influence a few key people to take action.
It can be by shaming them, using peer pressure, or via copious praise– depending on the situation.

This tactic using Twitter ads is a derivation of the “dollar a day” tactic that has worked thousands of times for us over the last 8 years.

First, create a tweet referencing a link that explains what happened and what you want.

Next, look at the executives of the company you want to target.
I happen to like Bloomberg to get the Board of Directors, but use whatever you like:

Then within the Twitter ads interface, enter these names and keywords:

Select that organic tweet for your ad campaign:

Now whenever any of those names are mentioned on Twitter, your tweet shows up.

Run a budget of a dollar a day for 10 days, bidding 10 cents per engagement.
Don’t worry that Twitter says your bid is too low.

Sit back and let the social network do the work for you!

Want to read more by Dennis Yu? For more content follow him here:

http://www.adweek.com/socialtimes/author/dennis

https://www.facebook.com/dennisyu

https://twitter.com/dennisyu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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