Dennis Yu

A Little Kindness Now Pays Dividends Later

How do you maintain great relationships without burning yourself out?

Well, before I go into that, imagine these two scenarios…

You go on a date with someone. They make an over-the-top romantic gesture, professing their love in skywriting (complemented with a song they wrote about you). Then, you never hear from them again.

Now, imagine the completely opposite scenario:

The suitor would text you, saying hello once every two weeks, but without ever responding to your replies.

Some people think building great relationships implies making a big gesture– having to commit a lot of time and/or money. Others think following up consistently, for the sake of it, is enough.

The best way is to strike a balance between the extremes.

Here’s the key:

Relationships, professional and otherwise, require nurturing. This means little, thoughtful touches as opposed to too much too soon or too little too late.

How do you do that? Become a “Thank You Machine”.  

Alex, a former employee at our company and now one of our professional collaborators, sums up the power of being a Thank You Machine:

“I spend 10 minutes 3 times a week endorsing my connections on the LinkedIn mobile app, which lets me endorse 60 people a week– people I actually know and believe to have these skills.

Instead of just willy-nilly clicking on skills they have (e.g., Microsoft Word or Powerpoint– I mean, c’mon!), I’m actively thinking about them, their well-being, what I can do for them, and how grateful I am to know them.

I believe this is what causes them to reciprocate– to think about me and how they can suggest good things for me without me needing to ask.

I merely clicked on a couple skills for Spencer Taggart, the Director of Marketing at LDS Business College, within the LinkedIn app– a lot less time consuming than writing out a recommendation, yet equally effective.”

 

And that “thank you” generated this:

See the power of many light touches over time to nurture relationships?

Now, there are various ways to say thank you, and the beautiful part is how easy you can do this at scale. We go over this in our Influence Generator Course.

PS – What are some of the ways that you say thank you? I would love to hear how you do it in the comments.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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