What we’ve seen work well with other clients when there are approval bottlenecks is one of both of the following:
* Auto-approval after 72 hours if the approver doesn’t respond.
Then we don’t have to go back and forth or waste time chasing while being held up.
* Batching up content/copy– send a folder once a week.
Then the approver can go through the batch in a rapid-fire machine approach, instead of trying to manage them trickling in one at a time.
More importantly, figure out who truly needs to be involved in the creative.
Too many cooks in the kitchen or too many chiefs and not enough Indians will kill any company trying to get moving.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
