The heart cannot be taught.

I’ll hire you even if you don’t have experience, didn’t go to a fancy school, and don’t even have a job.

Because what I care about is YOU.

Skills you can train, but honesty, loyalty, coachability, and heart cannot be trained.

Hire based on people— not their resumes or how shiny they look.

I’ve suffered great pain because I’ve hired smart people who were dishonest and disloyal.

No amount of intelligence, hard work, or skill will make up for a person who doesn’t believe in your vision and doesn’t have a good heart.

And any employer who doesn’t look at you as a whole person doesn’t deserve to have you on their team.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu